Even before joining Upwork, I was building websites and managing content for clients. Today, with many projects completed, I bring that same dedication to every digital space I create.
WooCommerce Build & Ongoing Management
Umrah booking store at mypeacetrip.com built on WooCommerce for a Riyadh travel agency, with multi-currency pricing across six markets (Pakistan, Indonesia, India, the UK, Malaysia and Morocco) hand-set per market rather than currency-converted. Nine custom plugins handle the packages grid, the client area, the pilgrim dashboard and passport and visa document uploads. Still managed day to day: SEO content, authenticated transactional email with SPF and DKIM passing, and the GeoIP layer that drives country pricing.
WordPress Rebuild & Platform Migration
Replaced a legacy Laravel application on galantertomosovich.com with a WordPress build the firm can edit themselves, launched by folder swap with DNS, Microsoft 365 email and SSL left untouched. Archived 21,201 files and preserved 16,357 historical enquiries before decommissioning, mapped every old URL to its replacement, and cut the page from 28 stylesheets to 2.
WooCommerce Technical SEO
Three-month technical SEO engagement on reequestrian.com, an equestrian resale marketplace, worked through a 64-task remediation plan. Fixed an indexation problem where only 96 of 883 pages were indexed, repaired broken scripts and stylesheets, nofollowed internal links and missing meta data, and removed a localhost URL that was leaking into the structured data.
SEO Recovery & Content Strategy
Diagnosed and disavowed a purchased link network pointing at highconflictdivorcecoach.com: 101 referring domains sharing just 40 IP addresses, 93 percent of them at Authority Score 10 or below. Fixed a canonical split where www and non-www were competing against each other for the brand term, then built a content programme around the behavioural micro-topics that actually rank in this market.
Shopify SEO & Growth Audit
Full-stack audit of pitchafete.com across the Shopify storefront, Search Console and the Meta Ads API. Surfaced a purchase ROAS of 0.298 across 18 lifetime campaigns, corrected the store's assumed age from six years to eight months, which changed the whole diagnosis, and replaced the category keyword hypothesis with terms that carry real demand.
Showit Website Redesign
Migrated tamaraflemingphotography.com to a new Showit template — rebuilding 5 core pages (Home, About, Events, Blog, Contact), adding a Photographer Mentorship landing page, and integrating the Showit blog. Delivered a fully optimised, mobile-responsive site ready to rank.
Showit Layout & Mobile Fixes
Diagnosed and resolved 8+ layout issues in the Showit quiz section on samanthabove.com — correcting image sizing, font inconsistencies, spacing, alignment, and button behaviour across desktop and 3 mobile breakpoints. Quiz now renders consistently on all screen sizes.
Page Builds, SEO & Site Fixes
Built 6 new service pages for joannaandresphotography.com targeting Columbus-area search terms — structured with proper heading hierarchy, meta titles, and on-page SEO — alongside technical fixes that resolved layout and performance issues across devices.
Projects
Tools I've built, apps I'm developing, and utilities you can use or download for free.
Live
Live
I design and build high-performance websites from scratch — custom-coded or on your preferred platform — with a focus on visual quality, mobile responsiveness, and Google rankings. Every site is crafted to convert visitors into clients.
Your website shouldn't need constant attention from you. I handle everything behind the scenes — updates, fixes, content, and troubleshooting — so you can stay focused on your business.
A beautiful website means nothing if Google can't find it. I optimise your site's structure, content, and technical foundation so it actually ranks — and brings in the right clients.
From store setup to ongoing management and conversion optimisation — I handle everything that goes into running a profitable Shopify store, so you can focus on selling.
Certifications & Courses
What Clients Say
Verified feedback from Upwork and LinkedIn.
"I've worked with dozens of web designers and Adil is by far the most talented, communicative and FAST. He is trustworthy and takes incredible initiative."
"Adil transformed my website in unimaginable ways. His expertise with blogs, design, and optimization brought incredible results. Highly recommend him!"
"Adil has been an incredible asset. From day one, he took full ownership — content updates, design adjustments, performance optimization and SEO. Always stayed on top of things."
"Amazing experience working with Adil on SEO and new page designs. Skills across Showit, WordPress, Shopify and Amazon PPC. Like working with a digital ninja."
"Built a complete website from scratch for my business. Clean code, excellent design, full responsiveness. Thorough, professional, and easy to communicate with."
"9 months managing our website — blog content, plugin conflicts, site speed, unexpected bugs. He tackled everything fast, often before anyone else even noticed."
